Medellín becomes the epicenter of fashion, sustainability, and strategic design, drawing over 60,000 attendees and redefining Latin America’s role in the global fashion system.
Over 60,000 attendees from 50 countries and an economic impact of more than $17 million reaffirmed the mobilizing power of Colombian fashion during the 36th edition of Colombiamoda. This landmark event positioned Colombia as a global hub of creativity and specialized sourcing for the fashion industry. For an entire week, Colombiamoda celebrated Colombian and Latin American design as a distinctive value proposition within the global fashion system, highlighting talent, sustainability, and cultural identity.
Design, Brands, and Co-Creation: A Statement to the Global Fashion Scene
This year’s edition featured 34 runway shows across 46 locations in Medellín, blending fashion, business, art, culture, and entertainment. A new highlight was Parques del Río, which joined Plaza Mayor as a key venue for Colombia’s Fashion Week.
Iconic brands made a powerful return. After a decade, Agua Bendita opened the event with a dazzling show in Plaza Botero, celebrating Colombian sophistication and signature style. La Petite Mort’s opening runway explored the intersection of design and aesthetic experimentation, while Mexican designers Julia and Renata closed the week with a bold expression of Latin American identity.
The final day spotlighted feminine fashion, conscious luxury, and signature design. Pink Filosofy presented a timeless narrative, Sea Salt x Socarrás paid tribute to 1950s women with “Lola dances barefoot,” and Y/Out wrapped up the week with a bold statement of urban fashion and aesthetic innovation.
A Dynamic Ecosystem of Brands and Specialized Sourcing
The commercial showcase featured over 650 brands—90% Colombian and 10% international—representing 23 Colombian departments and 22 countries. The exhibition embraced all market segments:
- Sourcing: Raw materials, full-package services, and specialized inputs
- Commercial Brands: The core of the exhibition, spanning all fashion categories
- Selection: Latin American signature proposals with high design content
- Marie Claire Atelier & Signature: Elevated design representing the best of Latin American DNA
More than 11,000 buyers attended—9,000 from national markets and 2,000 from international markets—from Venezuela, Ecuador, the U.S., Puerto Rico, Mexico, Costa Rica, and Peru.
Sustainability as a Strategic Pillar
Sustainability stood out as a key value. Over 50 brands joined the Sustainability Route, showcasing circularity, traceability, and eco-innovative fibers. The Circular Fashion Market, in partnership with Coca-Cola, featured 20 brands using recycled PET, hemp, and reclaimed cotton, promoting conscious consumption and purposeful design.
Ten companies were recognized for their alignment with the UN Sustainable Development Goals, focusing on circularity, social impact, and environmental protection—positioning sustainability as a differentiator for both industry and consumers.
Inspiration That Designs the Industry’s Future
The fashion system emphasized inspiration and knowledge as essential tools for navigating global challenges. The Knowledge Pavilion—organized by Inexmoda, Sapiencia, and Pascual Bravo—welcomed over 3,000 in-person and virtual attendees across 50 talks by 150+ national and international experts. Topics included circular economy, textile biotechnology, and strategies to turn environmental responsibility into a competitive advantage.
The Trend Forum and Green Talks, in partnership with VEJA, brought together experts from 10+ countries to explore sustainability, digital transformation, AI, consumer behavior, branding, and internationalization, offering strategic insights for fashion professionals.
Colombiamoda 2025 reaffirmed fashion’s power as an economic and cultural engine, positioning Colombia as a global leader in creative, innovative, and strategic sourcing. Latin American fashion continues to speak with its voice—bold, visionary, and deeply rooted in identity.