The phygital event will be held at Centro de Eventos FIERGS, in Porto Alegre, on January 25 and 26, 2022 will feature actions by By Brasil Components, Machinery and Chemicals.
Stimulate inspiration of the fashion market by looking at and touching materials, strengthening relationships, with the opportunity for face-to-face contact. This is what Inspiramais proposes, whose next edition will be held in phygital format, at Centro de Eventos FIERGS, in Porto Alegre, on January 25 and 26, 2022. The exhibit that will present the new products for the 2023_I season will keep part of the DNA of the physical event that was held for a decade in São Paulo.
Organization of the event – which will follow all the health protocols recommended by the competent bodies – is already underway. The layout will be the same as the last on-site event, bringing together solutions in design, innovation and sustainability for segments such as footwear and components, clothing, furniture and jewelry in the same environment. The new format should leverage and promote new business: in addition to Brazilians, 50 buyers and 16 international journalists are expected, in actions promoted by By Brasil Components, Machinery and Chemicals program — organized by Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Exports and Investment Agency] (Apex-Brasil) and Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Component Companies] (Assintecal).
Sustainability will be one of the highlights of the 2023_I edition. In addition to a special study contemplating guidelines for companies that want to invest in sustainable innovation – with concepts and cases – the show will feature an island of sustainable materials, an evolution of the Sustainability Hall, trademark of previous editions of the physical event. In addition to Inspiramais, the sustainability island will tour the main international fairs on By Brasil Components, Machinery and Chemicals´ calendar in 2022: Colombia, Peru, Mexico and Ecuador, presenting the sustainable cluster of Brazilian fashion to the foreign market. The talks will be held at the Innovation Arena and will also be broadcast on the exhibit's digital channels. The online event remains and the products launched at Inspiramais Connection will be available in this format.
“Inspiramais managed to reinvent itself and meet the sector's needs even in the midst of the pandemic. The next edition will certainly be further proof that the event has established itself as a reference for the fashion and design market. In-person resumption with strict protocols, the phygital format and selecting Porto Alegre-RS as the location to hold the event are strategies that offer a lot of confidence and positive expectations for exhibiting new launches and new business opportunities, in Brazil and abroad. We really believe in Inspiramais´”, highlights Silvio Martins, head of marketing at Cipatex®, sponsor of the event.
Body is the theme of the 2023_I season. The Research and Design Nucleus of Inspiramais explains the topic by thinking of the body as an archive of time. A record of human history. It is directly related to social, cultural, economic and behavioral aspects. “The body is extremely important in the times we are living in today. It expresses our fragility and our strength to continue to project hope and life”, explains Walter Rodrigues, coordinator of the Research and Design Nucleus at Inspiramais.
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