Digitalizing fashion

Colombiamoda 2020 arrives, a pioneer tradeshow digitalizing fashion, business and knowledge in the same platform

Inexmoda presents the 31st edition of Colombiamoda, the Digital Fashion Week; a pioneer tradeshow digitalizing its experience from fashion, knowledge and business that will take place from the 27th of July to the 2nd of August, 2020 at colombiamoda.com. The business branch at the event will have a Virtual Business Meeting expecting around 400 offering

• Inexmoda presents the 31st edition of Colombiamoda, the Digital Fashion Week; a pioneer tradeshow digitalizing its experience from fashion, knowledge and business that will take place from the 27^thof July to the 2^nd of August, 2020 at com.
• The business branch at the event will have a Virtual Business Meeting expecting around 400 offering brands and 2.000 buyers from America. Furthermore, Colombiamoda is betting on electronic commerce through its Marketplace online store Colombiamodain Alliance with Mercado Libre, where the general public will be able to buy products from around 70 participating brands.
• The event will have 18Fashion Shows from brands and designers leaders in the industry presenting their collections; this space will be accompanied by the new Entertainment branch with leisure spaces for the public at home and cultural documentaries about fashion, both with free access at com
• The Knowledge branch, Inexmoda-UPB Knowledge Pavilion, will have 30 free conferences about trends, business models, digital transformation and sustainability. On the other hand, Inexmoda is betting on the transformation of the industry through online Master Class, Workshops and Consultancies in order to help entrepreneurs implementing knowledge to their businesses.

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July 2020.  Inexmoda prepares itself to present the 31^st edition of Colombiamoda, The Digital Fashion Week taking place from Monday the 27^th of July to Sunday the 2^nd of August at www.colombiamoda.com , a proposal born keeping its essence with the fashion, knowledge and business branches, adapted to a new reality. Colombiamoda will be a pioneer digitalizing all its experience with the purpose of energizing the fashion industry when it is most needed through virtuality, being this an opportunity for the brands and the designers to get connected with the consumers from any part of the world, in moments in which the social isolation promotes  a bigger consumption of digital contents.

“Institutions like Inexmoda have a great responsibility with the community, and it is on each one of us to contribute to the activation of the fashion industry. This is why we take the decision of making Colombiamoda under a format 100% digital, in order to boost businesses, make fashion visible and share knowledge without borders. Today, we feel excited to present an event that will have the participation of brands and designers that are leaders of the fashion industry, in which the learning from the digital world will be the greatest profit for the brands and for Inexmoda, and likewise, we will be sending a message of hope and positivism”, stated Carlos Eduardo Botero Hoyos, CEO from Inexmoda.

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The one in charge of opening the Fashion Shows will be Avon Foundation for Women Colombia with Diego Guarnizo on Thursday the 30^th of July at 5:00 p.m. with the collection LIBERTAD, who through a fashion film will make a call to the respect towards women. This proposal comes from the campaign #AisladasNoSolas (#IsolatedNotAlone), that aims to eliminate the physical, psychological, sexual and economic violence against women.

Colombiamoda, The Digital Fashion Week, comes this 2020 with a proposal adapted to the new realities, maintaining its same essence from business, fashion and knowledge, but with a new awareness, being an invitation to be promoters of change and to offer solutions to keep betting on the growth and development of the Fashion System. Colombiamoda 2020 is democratized, an experience that will take place at www.colombiamoda.com from the 27^th of July to the 2^nd of August.