INSPIRAMAIS returns for its 32nd edition as Latin America's premier fashion launch event, set to take place in São Paulo, Brazil, on July 15 and 16. Returning to the city where it first debuted, this highly anticipated gathering will once again champion the regional fashion industry. The event will be hosted at the Pro Magno Event Center, reinforcing its commitment to innovation and excellence in fashion
With each edition, INSPIRAMAIS unveils over a thousand innovative materials tailored for key industries such as footwear, apparel, furniture, and automotive textiles. This year’s event will showcase an extensive range of products, including leather, synthetic laminates, biomaterials, metals, decorative embellishments, buckles, zippers, and soles. These launches stem from the 'Human' inspirations survey, conducted by Assintecal's Design and Research Center under the guidance of stylist Walter Rodrigues. The upcoming edition will highlight materials infused with a sense of hope, embodying the vibrancy of pop culture through sparkles, volume, satin, overlays, and other expressive elements.
According to the superintendent of the Brazilian Association of Leather, Footwear and Clothing Components Companies (Assintecal), Silvana Dilly, São Paulo presents a greater level of diversification among buyer segments. "In the event’s January edition held in Porto Alegre/RS, we mainly received visitors from the footwear production chain, since the state is the sector’s main producer at the national level. In São Paulo, given that the city is the main commercial center in Brazil, we will be welcoming buyers from a range of market segments, from pet products to footwear,” She confirmed. According to Dilly, the transversal nature of the materials presented has allowed INSPIRAMAIS to extend the scope of the markets receiving services while focusing on fashion products.
In addition to the latest developments across a range of materials, INSPIRAMAIS will offer an intense schedule of content and generate important business opportunities for the more than 150 exhibitors present at the event. A total of more than R$56 million (US$9.5 million) in business transactions were made during last January's edition of INSPIRAMAIS.
The event is organized by Assintecal in partnership with the Center for the Industries of Tanneries of Brazil (CICB), the Brazilian Association of the Textile and Apparel Industry (Abit), and the Brazilian Association of Furniture Industries (Abimóvel). It is held by Brazilian Materials and partnered with Sebrae Nacional. More information on the website www.inspiramais.com.br