LOLIWARE is poised to completely replace single-use plastics beginning with the launch of the company’s new seaweed-based straw. LOLIWARE’s Straw, The Straw of the Future, looks, feels and acts like plastic, but is made from 100% food grade materials. It is designed to disappear either through composting or natural processes.
The LOLIWARE Straw is 100% plant-based, hyper-compostable and marine degradable, in addition to being gluten-free, sugar-free, and non-GMO. With a mouth-feel similar to traditional straws, and vegetable-based colors, the LOLIWARE Straw introduces an environmentally friendly solution to the global plastics problem, without compromising the user experience or requiring a shift in consumer behavior. The straws target pricing parity with current plastic straw alternatives on the market.
Unlike other plastic-straw replacements, the LOLIWARE Straw can withstand over 18 hours of continuous use and is made with seaweed, a regenerative resource which sequesters C02, versus paper straws which require tree-based resources and only last up to an hour.
LOLIWARE CEO Chelsea Fawn Briganti is pioneering a plastic-free future with an interdisciplinary team of leading material scientists, food technologists, seaweed biologists, and biopolymerists. The team is focused on replacing the 360 billion plastic straws used globally every year.
“Every piece of plastic ever created still exists,” says Briganti. “There are five trillion pieces of plastic in our oceans; an estimated ten million tons of plastic is produced every second. Single use plastics should never be built to last, they should be designed to disappear.”
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About the Founder
Chelsea Fawn Briganti is the co-founder and CEO of LOLIWARE, the world's leading seaweed material technology company dedicated to replacing single-use plastics.
As the SHeEO of an interdisciplinary team of expert scientists, food technologists, and seaweed biologists, Briganti developed LOLIWARE Intelligent Seaweed Technologies (LIST) – a category of materials made from seaweed (a regenerative and carbon sequestering input) that outperform bioplastics. LIST products look, feel, and act like plastic, but are made from 100% food grade materials. They are designed to disappear either through compost or natural processes. In 2019, the company launched LOLIWARE’s Straw - The Straw of the Future - to replace the 360 billion plastic straws used annually worldwide that contaminate our oceans and harm marine life. The company is venture backed by Closed Loop Ventures, Hatzimemos/Libby, NY State Venture Fund, and Mark Cuban.
Prior to founding LOLIWARE, Briganti graduated top of her class at the Parsons School of Design and went on to build innovation pipelines for global CPG companies Coca Cola, Pepsi, Nestle, and L'Oreal, with a lens on sustainable packaging and food tech. Raised in Hawaii, Briganti’s deep connection with the ocean led to an unwavering commitment to eliminate single-use plastics and heal the planet. With LOLIWARE, Briganti and her team are pioneering a plastic-free future with products that are ‘Designed to Disappear’.
