The 30th edition of INSPIRAMAIS, the exhibition where innovative materials are released for the fashion industry, took place on July 30 and 31 at Casa Petra in São Paulo/SP and had a very positive outcome. During both days, thousands of buyers and professionals from different sectors, from footwear to clothing, in addition to pet, decoration, and tapestry, attended the event in the capital of São Paulo. The event generated more than R$34 million in business - during and after the event.
The superintendent of Assintecal, Silvana Dilly, pointed out that the success of the event caught the attention of the organization, which made an important decision: to return, in an annual edition, to the capital of São Paulo. So we decided to have an annual edition in São Paulo, in July, and keep the January edition in Rio Grande do Sul”, says Silvana. The January 2025 edition of INSPIRAMAIS will be held at Centro de Eventos da FIERGS in Porto Alegre on the 21st and 22nd, while next July's edition will be held in São Paulo on the 29th and 30th at a location yet to be determined.
The event
Known for being the event "where fashion begins", INSPIRAMAIS launched materials for the footwear, leather, furniture, and jewelry industries, always based on thorough research carried out by its Design and Research Center. For the next edition, the research theme is Peripherals, which highlights creations from the so-called Global South.
The coordinator of the Assintecal Design and Research Center, Walter Rodrigues, pointed out that the survey, which was presented in the INSPIRAMAIS Connection space during both events, shows that the concept of decolonialism is at the top (10%). "The concept has gained more and more strength, subverting the logic of the colonial pattern not only in the economic field but also in the cultural and political field," he explained. Within the 10% of the Peripheral research, Rodrigues highlighted the sub-themes: Malemolence, with fluid fabrics, rounded shapes, embroideries, and exaggerated and stylized soles that give the idea of movement; Ginga, with natural fibers, fringes, weaves and 3D shapes; Cacophony, which references the multiplicity of expressions and mixes, harmoniously, diverse stories, which refers to “gambiarra” or quick fixes, and uses plenty of graphics and prints.
Already in the 30% methodology, Rodrigues detailed the Intergenerational theme, which highlights the fact that the world has, for the first time, five generations living together simultaneously, which has an impact on fashion and its creations. In this context, the creative lists creations that unite eccentricity, nostalgia, and the search for identity, which results in materials with a lot of volume, many textures, 3D and metallic elements, as well as the counterpoint of more technological and minimalist designs.
Finally, the research presented brings the 60% of Homo Faber, which highlights craftsmanship, originality, and sustainability, with many references to tailoring, metals, and geometric prints and handicrafts.
International
The São Paulo edition of INSPIRAMAIS featured more than 60 exhibitors who attracted thousands of domestic buyers from all of Brazil's main production centers and 15 import groups from seven countries - Argentina, Bolivia, Chile, Ecuador, India, Mexico, and Peru. Through the Buyer Project, carried out as part of Brazilian Materials, the sector's export support program run by Assintecal in partnership with Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Trade and Investment Promotion Agency] (ApexBrasil), more than US$ 6 million in business (R$ 34 million at the current exchange rate) was generated on the spot and in expectations for the coming months. In total, there were over 330 rounds between Brazilian companies and material importers throughout the exhibition.
