MIUNIKU : INDIAN LABEL FROM THE FUTURE

Nikita and Tina Sutradhar
MiuNiku SS16 adv

MIUNIKU is a luxury clothing and accessories brand for modern women, founded by sisters Tina (27) and Nikita (25), who were born and brought up in Mumbai, India.

Growing up in the city of Mumbai, the two had an international outlook, which became even more polished from the time that they moved to London.

In 2009, Tina completed her Bachelors degree in business studies in Mumbai. Later that year, she went on to do a short course in Fashion marketing at London College of Fashion.

The brand name comes from the nicknames given to the designers by their parents: Tina - Miu and Nikita - Niku. The overall brand aesthetic is a balance between clean lines and graphic details, mixing minimal and maximal elements.

In May 2014, the designing duo were awarded the Special Jury Prize at the LVMH Prize for Young Fashion Designers 2014. [ www.lvmhprize.com]

Even though they are quite new in the fashion world, their vision quickly caught the attention of the market and in July 2013, Tina and Nikita received the Fashion Innovation Award at the London College of Fashion and the ISKO™ Denim Diffusion Award. They were also semi-finalists of the H&M Design Awards 2014.

Entitled “Before the Digital Age”, the SS16 collection looks at a version of the future as imagined by some past age. Simple styles, geometric jackets and extra-large coats became the markers of many of the looks, enriched with structured knee-length skirts or ankle-grazing pants.

The image is shining, fresh, eye-catching colors and simple styles. Young girls find the Miuniku collection an “easy game to wear”.

A striking set of clothes that links a past view of the future with the styles of the present; it seems that Miuniku’s popularity is well-deserved.

  • Miuniku 05

  • Miuniku 15

  • Miuniku 07

  • Miuniku 03

  • Miuniku 06

Tags