This Country is the LUCKIEST in Love

Study Reveals
  • Swedes are the unluckiest in love, garnering the highest unluckiness score across Europe
  • Slovakia is the luckiest nation when it comes to finding love!
  • 72% of Europeans say refusal to compromise is the biggest difficulty with finding a partner
  • The UK has the highest divorce rate in Europe (8.4 per 1,000 people), with Latvia second highest (3.1)
  • Sweden has the highest proportion of single person households (51%), with Denmark close behind (45%)

With lockdowns limiting our chances of meeting the love of lives, more people are turning to dating apps to find ‘the one’.

But where in Europe are people most likely to find love? ManySpins.com set out to find out.

By collating data on divorce rates, percentages of single person households, and monthly search volumes for dating-related terms across Europe, they gave each country an ‘unluckiness score’ out of 75 to reveal who is the best and worst at finding love!

EUROPEANS REVEAL THE BIGGEST STRUGGLES WITH FINDING LOVE

Firstly surveying 2,751 singletons across Europe, ManySpins.com can reveal the hardest thing about finding love is refusal to compromise. We know what we want and won’t stop to get it, but 72% of us set our expectations too high in doing this, struggling to find someone to settle down with. Other common struggles include:

  • Physical difficulty of meeting new people (69%)
  • Unknown definition of love (67%)
  • Fear of commitment (64%)
  • Confidence to put yourself out there (63%)
  • Fear of rejection (61%)
  • Don’t want to to date (59%)
  • Online dating isn’t satisfying enough (53%)

WHICH COUNTRIES ARE THE LUCKIEST IN LOVE?

ManySpins.com can reveal that Slovakians are in with the best chance of finding a lover. With a divorce rate of just 1.8, 22% of single person households and a mere 21,000 monthly searches to try to find love, the country scores 12 out of 75 for unluckiness – singletons and married couples must be doing something right!

The second luckiest is the nation of Croatia. With just 14 out of 75 on the unluckiness ratings, one of your best chances at getting a match for life is with a Croat – only 23% of properties include single people and just 1.5 out of 1,000 people end up divorcing.

Getting and staying hitched in Slovenia is also highly likely. It boasts the second lowest divorce rate of 1.2 and only 31,500 people are Googling how to get a date every month, scoring an overall 20 out of 75 and placing it as the third luckiest in Europe.

Irish residents also have successful love lives. Only a quarter of properties (25%) hold single residents, and whilst only introduced it into law in 2011, they hold the best divorce rate of just 0.7 per 1,000 people – Ireland places as the fourth best country, scoring just 22 out of 75.

WHICH COUNTRIES ARE THE UNLUCKIEST IN LOVE?

By a clear five point lead, residents in Sweden are the unluckiest in love. Sweden clocked the fifth highest divorce rate (2.4 per 1,000 people) and over half of households in the country (51%) hold single people, leading to an overall unluckiness score of 65 out of 75.

Following in second is the United Kingdom. Brits record a shocking 8.4 divorces per 1,000 people (the highest of all countries considered) and search over 2million times a month (2,103,650) for ways to get a date, bringing their unluckiness score to 60 out of 75.

Germany and Denmark are also cursed in their search for love. In joint third place, they scored 56 out of 75 in ManySpins.com’s ratings. Over 1.1million Germans google how to find love each month and Denmark records the fourth highest divorce rate in Europe (2.6), evidencing their bad reputations.

Finland follows in fifth place with an overall rating of 53 out of 75 – having the fifth highest divorce rate (2.4) and 41% of properties housing one person doesn’t bode well for young Finns looking for a companion.

To outline the worst ten, other unlucky countries include:

  1. Lithuania – 52/75
  2. Netherlands – 49/75
  3. Spain – 47/75
  4. Belgium – 46/75
  5. Estonia – 45/75

Please consult the table above for all data and rankings.

Methodology:

  1. Percentages of single person households for each European country were obtained via:
  2. Divorce rates for each European country were obtained via: https://ec.europa.eu/eurostat/statisticsexplained/index.php?title=File:Crude_divorce_rate,_selected_years,_1960-2018_(per_1_000_persons).png. This excludes the UK as no data was available here, so UK data was obtained via: https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/divorce/bulletins/divorcesinenglandandwales/2017#:~:text=In%202017%2C%20there%20were%208.4,a%205.6%25%20decrease%20from%202016. In this instance, the ‘UK’ includes England and Wales only.
  3. The most up-to-date data for both of the above criteria was found to be 2017, which is why these years were used.
  4. Collective online monthly search volumes for each European country were obtained via SEMrush on 19/10/20 and are accurate as of then.
  5. Once all data was collated: for each column/dataset, all 25 European countries were ranked from highest to lowest and given a score (from 1-25). The scores for each column/dataset were then totalled for each country to create their final ‘unluckiness scores’.