#CHOOSE TO CHALLENGE

24 HOURS LIVE MENTORING AROUND THE WORLD BY GLOBAL WOMEN IN PR

What do you #CHOOSE TO CHALLENGE on International Women’s Day?

On Monday 8th March, over 100 members from leading global networking organisation, Global Women in PR, will be celebrating International Women’s Day with live speed mentoring sessions.

From New York to Singapore, London to Moscow and Mexico to Mumbai, during this 24-hour period these leading PR professionals will be mentoring over 200 mid-career PR women in 30minute sessions across 20 countries. They include some of the most senior women working in the global PR and Communications industry as: Ariane Rolland, Vice President Group Global Image & Corporate Communications at L'Oréal in Paris. Brandi Boatner, Manager, Digital & Advocacy Communications at IBM Corporate in NYC. Denise Kaufmann, Partner, Director Client Leadership, North America at Ketchum in Chicago. Jacqueline Casini, Senior Director Communications, Marketing & Corporate Responsibility at Lufthansa Cargo AG in Frankfurt. Kerry Cooper-Bradfield, Vice President - Global Head of Communications, Cyber & Intelligence Solutions at MasterCard in Dubai. Lorena Villareal, Corporate Reputation Director at Coca-Cola in Mexico.

All mentoring sessions will be cross border and will embrace the IWD 2021 theme #ChooseToChallenge. GWPR is inviting women with a minimum of five years’ experience in PR to participate as mentees through completing this form https://forms.gle/XUV82pNfUZcGCnCPA.

Once accepted they will be matched with an international mentor.

PR is an industry which is two-thirds female, however recent research reveals that men still hold 64 per cent of seats in the boardroom. Most PR professionals acknowledge that more needs to be done to ensure that there are more women in leadership positions. The 2020 GWPR survey* found that the most important initiative for helping break down barriers to the boardroom was to have more senior women as role models.

By creating this unique mentoring day GWPR is aiming to inspire and support the next generation of PR women and encourage them to become the leaders of the future.

GWPR International Chair, Cornelia Kunze, comments: “The response to this initiative has exceeded all our expectations. So many women working in senior roles in PR and Communications from all over the world have come forward to support us – it has been incredible. It clearly demonstrates that there is a real passion to re-dress the balance in leadership in the PR industry and we are now motivated to follow up this IWD mentoring activity with an ongoing international mentoring program.”

ABOUT GWPR

Global Women in PR exists to champion, connect and support women in senior PR and Communications roles. We inspire women to become leaders and promote public relations as an important global business.

We are a global membership organisation comprising national networking groups across Europe, Russia, India, Africa, the Middle East and Central America and individual members. We are a not-for-profit organisation dedicated to supporting female talent in the PR industry.