WHO:
Sara Wolf, Co-founder and CEO of HydroChic
WHAT:
HydroChic is an active swimwear line made for all shapes and sizes. Items include sun-protective bandanas, rash guards, sports bras and swim shorts.
HOW:
The idea came to them one day at the Jersey Shore as they watched women of all ages wearing sundresses and sloppy men’s t-shirts over their traditional bathing suits. It was clear to them that more practical and modest swimwear was missing from the women’s swimsuit market. The sisterhood following that developed on Facebook and Instagram was a clear sign that they weren't the only ones seeking modest swimwear with UPF 50+ sun protection, chlorine proof fabric and unique features such as hidden pockets and shorts.
WHEN :
She founded the company in 2007.
WHY:
Hydrochic's mission is to empower women with chic, modest fitness swimwear. From the young spirited grandma boogie boarding with her grandchildren to the woman who feels sexy in our little skirt, or the avid aquatic exerciser. It's all about being free, adventurous and confident!
WHERE:
USA
SECTOR: FASHION
SOCIAL MEDIA: https://www.instagram.com/hydrochicswimwear/
