Colombiatex and Colombiamoda united in 2021: the synergy of two leading fairs that bet on reactivating the fashion industry.
Colombiatex of the Americas and Colombiamoda, The Fashion Week of Colombia will be articulated in 2021 in the same space from July 27 to 29, to enhance the power and synergy of two events, which, by joining together, will contribute to the economic revival of the fashion industry. Through an omnichannel experience, Colombiatex+Colombiamoda will offer moments around the business, trends, and knowledge that will take place in Plaza Mayor Medellín and on the official websites: https://colombiatex.inexmoda.org.co/ y www.colombiamoda.com
The Trade Show will feature nearly 500 national and international exhibitors, who will meet buyers in person or on the Virtual Business Platform. The offer will integrate the entire value chain of the fashion industry and will have Sustainability as one of the main pillars of conversation.
Fashion shows are back, digital staging is preserved as a disruptive format to showcase fashion to the public who will be able to immediately purchase the products exhibited through different audiovisual content (Shopstreaming).
The Pavilion of the Conference, space of free access of the fairs will be lived in a face-to-face and digital way with 15 conferences and conservatories by experts of the Fashion System; and the Masterclass, Workshops, and Advisories will share, from 12 virtual spaces, knowledge about the future of the industry, innovation, and business model.
"Inexmoda has an immense responsibility in leading the economic reactivation of the fashion industry, that is how the idea of uniting the power and synergy of the leading fairs of the Fashion System was born: Colombiatex of the Americas and Colombiamoda, THE FASHION WEEK OF COLOMBIA, which we seek to dynamize the value chain of this industry in a comprehensive way. The special edition of the Fair is the result of the learnings lived during this new reality, and of course, of the important support of the Mayor of Medellín and Procolombia who believe in the relevance of these events for the city and the country", said Carlos Eduardo Botero Hoyos, executive president of Inexmoda.
Throughout their editions, the Colombiatex and Colombiamoda fairs have been characterized by their business axes, trends, and knowledge, which has allowed to offer to the different audiences a complete experience that activates the business dynamics; It shows the trends that are being in force in the fashion industry; and it becomes an epicenter of knowledge to be updated on the challenges posed by the Fashion System.
