Famous Danish brewery Carlsberg used an open innovation approach in the development of a new bio-based beer bottle. They prove how open innovation can allow companies to successfully innovate, and how sustainability can be a powerful business motivator.
For more, read the Berkeley Haas Case Series piece "Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle" by Henry Chesbrough, Marcel Bogers, and Robert Strand: http://cases.haas.berkeley.edu/search...
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Video Production: David Salisbury