New Marimekko Marimade products made with Sulapac’s latest eco-safe material innovation – everyday objects for more sustainable living
The Marimekko Marimade collection is made from environmentally sourced, recycled, and reusable materials. Alongside other items, the line introduces lunch boxes and takeaway mugs made from a new bio-based plastic alternative that biodegrades without leaving permanent microplastics behind.
HELSINKI, Finland (September 5, 2022) Finnish design house Marimekko has unveiled a new line of everyday lifestyle products, focused on sustainability and the celebration of creativity. The line is designed for value-driven, unisex customers with lifestyles where sustainability plays a big role.
Marimekko collaborated with Finnish material innovation startup Sulapac on the new Marimekko Marimade collection. Meeting Marimekko’s sustainability values, Sulapac created a new sustainable plastic alternative material durable enough for everyday use, the Sulapac Solid. This ambitious material has properties unlike any other plastic alternative because it combines the characteristics of sustaining usability and impact strength while also being sustainable and biodegradable. In addition, it has a unique ceramic look and feel. This makes it perfect for design items that aim to stand the test of time.
The Marimekko Marimade collection includes a lunch box in two colors and a takeaway mug in three colors made from Sulapac’s latest material innovation. Kitchen items, like bowls, and cups, are often made of conventional plastic and release microplastics when they are used and washed repeatedly over their lifetime. Made of responsibly sourced 100% bio-based raw materials and naturally occurring clay minerals, Sulapac Solid releases no permanent microplastics.
Marimekko’s design philosophy and operations have always been based on a sustainable approach. They aim to provide timeless, functional and durable products that bring long lasting joy and that consumers don’t want to throw away. This is why Sulapac Solid is a perfect match for Marimekko Marimade. It’s sustainable, beautiful, functional, and also highly durable.
The material is also dishwasher and microwave safe. This makes it a unique addition to the world of plastic alternatives, which are often for single-use purposes only. Also, many bio-based plastics release permanent microplastics during production, in use and when disposed of, just like conventional plastics. This is not the case for Sulapac Solid. Although it is hard-wearing and reusable, it biodegrades without leaving toxic substances or permanent microplastics if, e.g., recycled via industrial composting.
“It was a really exciting moment when we learned that Marimekko wanted to use the Sulapac Solid material we had developed. Our customers had long been requesting a biodegradable yet lasting plastic alternative that is also dishwasher and microwave safe. At first, we didn’t think it was possible to create such a material that had all of those properties because they seem counterintuitive to each other. It was a great feeling to do the initial product testing and realize that we had actually made it possible,” says Heidi Peltola, Head of Research and Development at Sulapac.
The hard-wearing Sulapac Solid material has high impact strength like traditional fossil-based plastics, but the whole product is carefully considered from the sustainability point of view.
The new Marimekko Marimade collection is a step toward strengthening Marimekko’s sustainability profile, and is considered to be a playground for testing new sustainable materials and ways of production for the future.
Other items in the Marimekko Marimade collection include water bottles and jars made of recycled glass and cork, A4 and A5 carrying cases made of paper, bags made out of recycled polyester, bags made of upcycled fabric, notebooks made from recycled paper and leftover fabric and textile napkins made from upcycled fabric.
Sulapac® is an award-winning, patented, bio-based alternative for conventional plastics. It accelerates a plastic waste-free future with sustainable materials that are beautiful and functional. Like nature. The Helsinki-based company was founded in 2016 by Dr. Suvi Haimi, Dr. Laura Tirkkonen-Rajasalo and Dr. Antti Pärssinen. Its investors include CHANEL and Sky Ocean Ventures. Sulapac was ranked one of Europe’s 100 hottest startups by WIRED UK in 2018, 2019 and 2021, and one of the Nordic startups to watch in 2021 by Sifted, backed by the Financial Times. Join the forerunners. Together we can save the world from plastic waste. More on www.sulapac.com.
Marimekko – Art of printmaking since 1951
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2021, the company's net sales were EUR 152 million and brand sales of the products worldwide amounted to EUR 376 million. Globally, there are roughly 150 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 410 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com