WELUM ZINE Tradition vs. Innovation

Description

Welum’s third coffee table book is hitting the press this month! As per tradition, our coffee table books are avenues in which we explore different themes, and take the liberty to rethink the notion of a printed book. The content is from all over the world, showcasing some uniquely interesting talent as always.

The theme for the third book is “Tradition vs. Innovation”, playing well into Welum’s core where we aim to reinvent the editorial platform. For this theme we’ve played with the idea of illumination and very literally explored our own brand (‘we are lum-inous’). We took the book’s cover, traditionally there to protect the contents of the book, and transformed it into a DIY multipurpose element with an innovative twist.

The cover is made of clear plastic, and following the instructions on the last page, the reader can use the cover to create a 3D prism for viewing holographic moving images. This way the reader can engage with the book in a completely different way, using traditional craftsmanship to create a quite innovative and surreal experience. Once the prism is assembled, you simply place it onto a smartphone or tablet, go to Welum’s Flash Channel on our site and play the 3D holographic video.

You are in for a treat! The future is here, and Welum wants to explore it with you.