PIOO PIOO designer, Mor Valin was born on March 12, 1981 in Meitar, a little pastoral town in south Israel. Growing up in Meitar, she remembers always being the odd one out, always wearing different clothes, talking differently and being overall unusual. Valin’s mother owned a sewing machine, and by the age of ten Valin was cutting and ripping up old clothes to create new pieces with her mother’s help. The two worked amazingly together and made a great team. In time, Valin improved her techniques and attended Shenkar College where she learned to sew professionally.
Q: What made you decide to be a fashion designer?
A: Clothes have always interested me, and I've always been captivated by them. It's a way to distinguish and express myself. My sister-in-law asked me if I wanted to become a fashion designer when I was fourteen, because of my crafts and love for art, and told me about Shenkar. From that point I knew that was the place I wanted to learn at, and did everything to accomplish that goal.
Q: What are your qualifications as a designer?
A: As a Shenkar graduate, you get the degree of a fashion designer, and my skills include sewing, pattern making, modeling, photography, fashion illustration, graphic programs etc…
Q: Who or what gives you inspiration?
A: I draw a lot of inspiration from worlds of fantasy, and also from the decades between the 1920's and the 1960's— it was a time when people invested more time and thought into their clothes. The cuts were extremely feminine and innocent. I also admire revolutionary people; for example, Freddie Mercury. He was a pioneer in his generation and did whatever he wanted and thought to be right, even if it was extreme. When you believe in something with all your heart, it will become a reality and a success.
Q: How do you select your materials?
A: I always use color as a main directive for fabric selection. My inspiration board and collection, direct me to the right materials. With each new collection I try to tell a story and deliver a message through the garments.
Q: How would you best describe yourself and your work?
A: In my opinion, most people take the clothing matter too seriously and wear monotone, dark, boring clothes. I think clothes should be fun and full of color. People shouldn’t look like an assembly line—clothing and dressing up is not superficial, it’s important because that is your way to express yourself and who you really are!
People always relate my philosophy of clothing to courage, and I totally disagree. Courage is measured by more serious things in life.
Q: Do you get a lot of time to yourself?
A: Not really. Having my own brand and being a mother to a one-year-old, is a pretty big handful—but I love what I do and that is how I want to spend my spare time.
Q: What do you do in your spare time?